The Culture Based Tourism Program is JKKN's core programme at the state level which carries the uniqueness of local cultural arts for the purpose of preserving and maintaining the nation's cultural arts heritage, while generating the economy through art and culture, and fostering collaborative spirits, increasing tolerance, harmony and unity towards the prosperity of Malaysians.


The Culture Based Tourism Programme is a platform to preserve local cultural arts for the viewing of new generation as well as tourist attractions such as hadrah, jikey, mek mulung, dikir barat, wayang kulit, people's sports, and others.


Aimed to encourage the development and process of scouting new talents in the cultural arts field such as Dikir Barat, Mak Yong, dance, Silat Drumming, Boriah performance and others.

The main state programmes and anchor programmes were developed to promote domestic and international tourism favouring an authentic experience 


The government agencies and private sector services such as mobile farmer's market, health screening, establishment of homestays, advisory services related to business loans, summons payment counters and others.

The involvement of various agencies in providing services to the society such as the Ministry of Health Malaysia, Ministry of Finance, RMP, MAF, Tourism Malaysia, Federal Agriculture Marketing Authority, Tenaga Nasional Berhad, People's Trust Council and others. 



3 - 5 March 2024
Kampung Lat Seribu, Tambun Tulang, Arau, Perlis

The East Wind Festival is a prominent culture based tourism program in Perlis. It takes its name from the cool Easterly winds that blows over Perlis and which signals the change in seasons..

2IFTAR@KL23,24,30, 31 March & 6,7 April 2024 15-16 April 2023
Jalan Raja, Dataran Merdeka, Kuala Lumpur
Iftar@KL is organised to celebrate the month of Ramadhan. The spiritual program includes distributing food to the masses and the marginalized including orphans and the homeless.

3IFTAR MADANI@BATU SAPI 2024 30 March 2024
Tembok  Jalan Coastal, Sandakan Sabah
Iftar@Batu Sapi is organised in Batu Sapi to celebrate the month of Ramadhan. The spiritual program includes distributing food to the masses and the marginalized including orphans and the homeless.

27 - 30 June 2024Dataran Menara Condong, Teluk Intan, Perak
Perak arts festival will showcase the diverse and rich tapestry of arts and cultural, and tourism products and sites of perak. The activities will include glimpses and cultural experiences encompassing beliefs, heritage, norms, traditional community practices and more, through the various activities that will be held. Locals and international visitors will surely be endeared to the way of life and be attracted tourism sites of the state.

12 - 14 July 2024
Pulau Pinang

Boria is a form of Malay theatre of Indian origin which has gone through adaptive processes, becoming the one and only theatre of the Malay community in Penang. The festival will present boria performances both in its traditional form and curret interpretations by the younger generation. 

19 - 21 July 2024
Temerloh Square, Temerloh, Pahang
The Indigenous Arts and Cultural Festival offers the uniqueness of the heritage, beliefs and practices of the indigenous community of Malaysia.  This tourism programme is based on culture in the state of Pahang which promotes the arts of the indigenous people of Malaysia.
1-3 August 2024
Pantai Irama, Bachok Kelantan
The Kelantan Festival of Arts is a major Festival showcasing the rich heritage of the Eastern state of Kelantan. A major attraction of the festival is the Dikir Barat, Mak yong and Wayang Kulit performances, alongside the traditional games competitions and sale of traditional local delicacies.
8 - 10 August 2024
Dataran Kuala Berang, Hulu Terengganu, Terengganu
Temasya Ganu Kite is a cultural Festival that brings in one place, the social and cultural aspects of the east coast community of Trengganu, one that lives in harmony alongside its river banks. The activities is aimed to endear the younger generation to their rich cultural heritage so as to ensure this legacy entrusted ON them will be well looked after in the years to come.

6-8 September 2024
Dataran Pantai Batu Laut, Tanjung Sepat, Kuala Langat, Selangor
A program to celebrate the rich cultural tapestry of the communities in Selangor that will highlight various activities that include costumes, community sports competitions on land and by the sea, traditional foods, family activities, competitions to find new talents ,an interactive exhibition and stalls selling a myriad of things.
11MALAYSIAN GAMES FESTIVAL@KUALA LUMPUR13-16 September 2024Dataran Merdeka, Kuala LumpurThe festival showcases Malaysian traditional games, some of which might not be familiar to modern Malaysians and serves to pique interest to ensure the games can continue to be enjoyed by all Malaysians in future.
12KEDAH FOLK'S FIESTA26-29 September 2024Perkarangan Stadium Darul Aman, Alor Setar, KedahThe Kedah temasya or carnival will highlight various aspects of the Kedah commuities’ way of life do that is can be to be experienced and appreciated by the current generation.
13CAKLEMPONG FESTIVAL 202427-29 September 2024Centrio Square, Seremban 2, Negeri SembilanA Festival not to be missed by domestic and International visitors to Negeri Sembilan. The Cak lempong Festival features the music of Cak Lempong, one of the main identity of the state. The insrument is played in many different ways.
14STRAITS OF MALACCA FESTIVAL25- 27 October 2024Pahlawan Square, Bandar Hilir, MelakaThe Internationally known Straits of Malacca is the inspiration for the festival which will be participated by regions fronting the Straits. Contents of the festival is reflective of Malacca as a world heritage city recognized and ratified by UNESCO.
15RYTHMS OF KINABALU 202425-27 October 2024Merdeka Square, Kota Kinabalu, SabahRythms of Kinabalu serves to promote whilst at the same time preserve the traditional arts of Sabah. It aims to being the arts into contact with the community and giving opportunities for arts practitioners to be in their element. Local ethnic beats with the concept of World Music will permeate the festival site.
16SARAWAK DRUM FESTIVAL1-3 November 2024Waterfront, Kuching Sarawak
This long standing and much awaited Festival places the Sarawak Traditional Drums as the hero. Sarawak Gendang Festival is a program to enliven and preserve cultural art while displaying the uniqueness of Sarawak Malay Gendang. Able to be part of the tourist attraction through interesting and unique cultural arts by local cultural artists
17THE SOUTHERN GATEWAY FESTIVAL19-30 December 2024Padang Akasia, Angsana Mall, Johor Bahru, JohorKota Selatan Festival is a program that highlights the uniqueness of art, culture and heritage of the state of Johor such as the traditional music of Ghazal, Johor Zapin, and Johor Traditional Food

Culture Art Development Division
Jabatan Kebudayaan dan Kesenian Negara
Level 26, TH Perdana Tower
Jalan Sultan Ismail
50250 Kuala Lumpur

Tel          : 03-2614 8200 / 8221
Fax No.  : 03-26971067
Email     : psb[at]